X3M Ideas Wins African Agency of the Year Again
X3M Ideas Triumphs at African Cristal Awards 2024
X3M Ideas Secures Second African Agency of the Year Title
BY SHEKWOPEYELO
X3M Ideas has, once again, secured the title of ‘African Agency of the Year’ at the 9th African Cristal Awards held in Casablanca, Morocco. This win, notably, follows their first title at the 8th edition of the awards last year.
At this year’s event, X3M Ideas received six prestigious awards. In addition to this, the agency demonstrated its expertise in digital applications, storytelling, and creativity. For instance, the winning campaigns included Digital Craft Outstanding Illustration for Mortein and Digital Online Display Advertising for Mortein. Furthermore, other awards were given for Digital Online Video Ads titled “Lyrics of Innocence” and the Brand Storytelling Campaign for DSTV. Additionally, the agency excelled in Social & Influencer Social Campaign for DSTV and the Healthcare Public Awareness Tobacco Advocacy campaign.
The African Cristal Awards celebrate innovation in Africa’s communication and media sectors. This year, the competition attracted over 527 entries from 22 African countries. As a result, a total of 70 campaigns were recognized for their creativity and strategic innovation.
In his remarks, Steve Babaeko, CEO of X3M Ideas, expressed pride in the agency’s achievements. Notably, he had previously won ‘African Personality of the Year’ in 2023. Babaeko noted, “The excitement comes from our team’s consistent focus and dedication. Moreover, we approach every brief thoroughly to ensure we positively impact our clients’ businesses.”
He emphasized the necessity for commitment in the creative industry. “Our achievements reflect our resilience. Consequently, I thank our clients for believing in our creative judgment. I also commend the X3M Ideas team for their pursuit of excellence.”
The jury for the 9th African Cristal Awards included over 20 jurors from 18 African nations. Notable jurors included Lanre Adisa from Noah’s Ark and Esosa Osagiede from Insight Publicis. Their role was, in fact, to identify the most innovative campaigns that push the boundaries of storytelling and impactful advertising.
In 2023, X3M Ideas also won Agency of the Year at the Lagos Advertising and Ideas Festival (LAIF). Therefore, the agency led the medal table, securing 15 Gold, 20 Silver, and 7 Bronze medals. Additionally, X3M Ideas made history as the first Nigerian and West African agency to win at the Cannes Lions International Festival for Creativity last year, thereby breaking a 70-year jinx.
